Bringing over 25 years of experience to providing you with sound, reliable financial advice to help you achieve financial independence and peace of mind.

Paul Barreca

CFP®
Financial Planner

Paul has been a celebrated radio personality for more than 20 years, most recently as the host of the Sunday Money Show on Newstalk 1010 radio. In 1993, he founded West End We...

William Barreca

CFP®, CIM®
Financial Planner

Hi, I’m William Barreca, and I specialize in expert retirement planning for executives & business owners age 50+. Through personalized, in-depth advice, I help my clients redu...

Shantel Ielasi

Investment Associate

Shantel joined the West End Wealth team in 2024 as Client Services Manager and is responsible for account administration and processing, client coordination and special events...

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Paul Barreca

CFP®
Financial Planner

Paul has been a celebrated radio personality for more than 20 years, most recently as the host of the Sunday Money Show on Newstalk 1010 radio. In 1993, he founded West End Wealth Planning and partnered with Investment Planning Counsel (IPC), a network of independent advisors serving 300,000 Canadians. West End Wealth Planning is one of IPC’s most successful and forward thinking financial planning practices.

 

Over the years, Paul and his team of industry professionals and strategic partners have come to realize who they are most suited to work with and the approach they take is one of a specific fit process. Working primarily with business owners, professionals and successful families, Paul and his Team help those clients achieve many things, a work optional lifestyle among them.

 

They do this through a propriety process, the Guidepost FORMula, taking all the pieces of a client’s individual financial puzzle and putting them in one place. There is no guessing or hoping. Paul’s clients understand that the process is like a recipe; Have all the ingredients needed, apply them at the time they become relevant, and the journey to financial independence becomes more predictable.

 

Paul has participated in many humanitarian endeavors, such as climbing Mount Kilimanjaro to help raise $175,000 for the Children’s Wish Foundation; helping to build schools in Haiti with the Pinball Clemons Foundation; travelling twice to Honduras with the Save the Children organization to build more sanitary homes for poor families; and raising funds for Holland Bloorview Children’s Rehabilitation Hospital to support disabled children. Paul is also a 20 year sponsor for four children with Plan Canada.

 

He enjoys practicing his culinary talents, cycling, live music, travel, time at the gym, and reading.

William Barreca

CFP®, CIM®
Financial Planner

Hi, I’m William Barreca, and I specialize in expert retirement planning for executives & business owners age 50+. Through personalized, in-depth advice, I help my clients reduce their taxes and retire on their terms.

In 2025, I was named a Top 40 Under 40 Rising Star by Wealth Professional Canada, recognizing young professionals who are helping redefine client-focused advice in Canada’s evolving wealth management industry. I hold both the Certified Financial Planner (CFP®) and Chartered Investment Manager (CIM®) designations, and I'm a proud member of the Financial Planning Association of Canada (FPAC). The values FPAC stands for—putting clients' best interests first and providing comprehensive, unbiased financial advice—are at the core of the work I do with my clients.

As an independent financial advisor, I'm not tied to any bank. This allows me to deliver truly objective advice without sales targets or pressure to promote specific products.

My goal is to create holistic financial plans that go beyond just managing investments. Whether it's retirement planning, tax strategies, or estate planning, I help my clients build a complete financial roadmap.

Outside of work, I enjoy reading, working out, cooking and traveling with my fiancée.

Rising Star Award Banner

Shantel Ielasi

Investment Associate

Shantel joined the West End Wealth team in 2024 as Client Services Manager and is responsible for account administration and processing, client coordination and special events.  

In Dec 2025, Shantel achieved her registration as a licensed Investment Associate with West End Wealth Planning and IPC Securities Corporation. 

Shantel is described as conscientious and astute and has a wealth of experience in banking and the investment world.   

Shantel has completed the Investment Funds in Canada (IFIC) course, the Life License Qualification Program (LLQP), the Canadian Securities Course (CSC) & holds an Advanced Business Diploma from Seneca College.  

Born and raised in Toronto, Shantel now lives in Whitby with her husband, Nik, and their beautiful children. 

Our Consultants

 

Supporting the communities within which we work

At IPC, we built IPC Cares to bring together the various efforts we make towards enhancing the communities within which we operate. By adopting causes that are close to our hearts, we keep ourselves committed and accountable.

Last year alone, as a company, we supported the aid efforts on the Fort McMurray fires, palliative care through The Healing Cycle Foundation and women and children through The Salvation Army.

Perhaps the most significant effort we undertake, and one that we believe is representative of the kind of work that inspires and keeps us committed to our CSR efforts, is the community development project in Honduras with The Carpenteros & Friends. Last year’s project involved a group of IPC staff and Advisors volunteering their time and energy on the ground. Very little is as inspiring and rewarding as living the lives of the people you’re helping, and every one of the people who took the journey came back a changed person, even more determined to stay committed to making a difference in the world!

We also made countless small but significant contributions of our time and resources within our communities through many grassroots charities we believe in, and the ripple effect of their efforts are always rewarding.